ABOUT US
GMK Broadcasting (GMK) has maintained its flagship position across all verticals since its founding, producing everything from high-budget blockbusters to genre-defining movies, working with the biggest actors in the business to breaking new actors into the industry, being the distribution house with the strongest global presence, inventing new distribution formats, and venturing into newer territories.
GMK is a fully integrated studio that makes movies, television shows, and documentaries. GMK is one of the most sought-after entertainment conglomerates in the country due to its control over nearly every aspect of the value chain from production to post production, domestic and international distribution, music and home entertainment, marketing, design, digital, licencing, merchandising, talent management, brand partnerships, music studios, and film studios – all in-house facilities with cutting edge technology.
There’s no denying that technology has increased the interest in movies, so what new technologies are there now, and how have they affected the industry.
1. AI voice synthesis
To perfectly match sound effects with silent footage, some designers have been using the most recent AI technology. AI bots can synthesise voices and sounds in movies by learning associations between actions, sounds, and contextual details. Low-budget filmmakers will greatly benefit from this technology because it will make it simple and inexpensive for them to obtain well-tailored and realistic sound effects. The vast array of sounds that can be used to train bots can be expanded using voice cloning technology. Even deceased voice actors might be brought back to life for the big screen!
2. VR
Virtual reality, like 3D technology, is intended to increase user engagement. You are immediately on the edge of your seat as a result, experiencing the scene with more sensory stimulation than ever. VR technology is still in its infancy at the moment, but it will undoubtedly catch on in the future. Directors will probably need to reconsider their entire approach to film, but consumers will probably find it worthwhile.
3. 3D Printing
A lot of movies are utilising 3D printing to produce unique sets, designs, and props. With the aid of these cutting-edge technologies, robotics is being used to enable filmmakers to translate their digital visions into precise physical realities. Because of the cutting-edge technologies that 3D printing uses, printing a prop is frequently much less expensive than buying the “real thing.” The availability of this new technology is expected to rise steadily.
4. Augmented reality
Similar to virtual reality, augmented reality is a new technology that combines real-time interaction between the virtual and physical worlds to produce accurate 3D representations. In essence, this technology enables a viewer to see images of real objects superimposed. With the aid of technological advancements, it will become more individualised and interactive, and filmmakers are one step closer to putting it into practise.
5. Glasses-free 3D
The development of 3D technology without the need for glasses is another of those emerging technologies that 2021 has witnessed. You can view a full 3D image up to one metre away from a screen using glasses-free 3D technology! In commercial applications, it has already largely been successful. These are long-used software companies, trade shows, and development labs that market emerging technologies. The most exciting use of glassless 3D, however, is in the film industry rather than in emerging technologies for business.
6. Internet of things
By 2026, there will be more than 64 billion Internet of Things devices worldwide. This implies that by this time, these devices will have cost almost $15 trillion in total. The ability to collect big data from these devices and use it to inform movie production is one of the greatest innovations in the film industry. Movies will become more audience-driven than creator-driven, creating a more individualised and immersive viewing experience. For the film industry, big data can also result in increased productivity and lower operating costs.
GMK is based in one of USA and India’s premier properties, which is where the entertainment industry’s beating heart beats, and has its own cutting-edge, fully integrated studio that includes sound studios and shooting stages.
The filmography of GMK over the past few decades may be the most enviable, according to the entertainment industry. One of the best film production companies in the country, GMK is one of the highest grossing studios in the world thanks to its top films.
Since its inception, GMK has been one of the major contributors to modern cinema and entertainment industry has predicted trends in the production, promotion, and consumption of movies.
In order to ensure a sizable number of releases each year, each belonging to a different genre, each bearing the GMK seal of quality, and each competing with the other to be the best release of the year, the future vision is to produce more quality movies each year under the GMK production banner while gradually supporting more movies as GMK Studios.